Web-users see a customized pop-up screen while visiting online resources. Teaching demos are also not very popular among sales reps who specialize in SaaS markets. Some marketers offer a live stream to tell more about solutions prospects may find in the promoted product or app. This online presentation is similar to a guide. This kind of product demonstration is the most personalized one but is poorly efficient for SaaS marketing campaigns. The sales rep of the company communicates with each potential customer by phone. SaaS tech demos may be presented in the following formats: Sales demo call As the SaaS market provides users with high-quality applications, the definition of a tech demo will be used here. Types of SaaS demosĮach marketing team can choose the best type of SaaS presentation based on the requirements of their target audience. Let’s take a closer look at SaaS demos because SaaS products are in demand, and the number of SaaS offers is growing fast day by day. But the main idea of each demo is to get the purchase done or close the deal. Marketers create special product demos that can be presented in different formats. As we know, digital marketing is focused on high-level conversion. Demos are usually spread among users who might be interested in trying the product, for them to test it before buying, and also with the advertising purpose.īesides, a demo serves as the presentation and is an integral part of the product marketing process. What is a demo?Ī demo is the shortened form of the word “demonstration.” It means a trial version or sample of a digital product (software, game, music, etc.). It’s a unique opportunity to demonstrate the value of your product or service to prospects. If you are in B2B SaaS sales, you know that a great product demo is the most critical piece in the sales process that can make or break your chances of closing the deal.
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